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Wednesday, December 22, 2010

A Wonderful Season

Growing up in the Washington, DC area, the holidays were always a time of anticipation – not just of gifts, and gatherings of family and friends, but of weather – in particular, snow. Will it snow? What’s the chance for snow? These were often the questions that filled our minds.

We became experts at tracking the barometric pressure. If it was dropping and it was cold enough, there was a distinct possibly for that glorious white stuff. Oh boy, we could hardly contain ourselves.

And when it did happen, that perfect convergence of dropping pressure, cold weather, and moisture coming in from God knows where, snow would fall. We’d dash outside covered in coats, gloves, hats and scarves ready to do battle, or build snowmen, or reach hair-raising speeds on our Flexible Flyers.

Those were the little moments that formed wonderful, lifelong memories. And these little moments are happening all around us today. Enjoy these moments now and into the New Year. Happy Holidays to you and yours.

Best Wishes,

Larry


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What Clients Are Saying About Lawrence Kirsch...

“Prior to bringing in Larry, we were considering entering the consumer mass market, a market we never experienced and did not fully understand. After a review of our existing operations and resources, Larry encouraged us to re-focus our efforts on our current markets. He believed there were tremendous growth opportunities yet to be exploited. Through his efforts, we identified the need for a new type of product, and, after significant research and development, launched this new product with resounding success. Just two years later, this landmark new product represented nearly 40% of our gross revenues.”

Kenton Oakes
President
Creative Industries
Manufacturer of Art Equipment & Supplies


"We were having difficulty differentiating our products and services in a meaningful way. Larry conducted key market research and quickly developed a dynamic unique selling proposition helping us to successfully reposition our company. He showed us methods to include this information in creative marketing campaigns that gave us valuable new business. It was terrific!"

Gregg Kuzara
President
Staircrafter


"We have been extremely pleased with Larry Kirsch's consulting services to our company. He has assisted us in focusing in on our niche markets, as well as helping us with the pricing and packaging of our new products. Larry was extremely well organized, well prepared, and kept us very much on track during our consulting sessions."

Jeff Scholtz
President,
7.62 Design


"Thank you for showing us how to dramatically grow our sales with clear and easy to follow marketing tactics. You came in and quickly understood what we needed to accomplish and immediately helped us to create a marketing program that proved far more doable than we ever anticipated. The recent direct marketing campaign generated our biggest February sales in the history of our company."

Deanne Moore
President
Baja Designs


"Mr. Kirsch shows an extraordinary amount of diligence and dedication to the clients for whom he provides marketing consulting. I know him to be extremely meticulous, thorough, and efficient. One client nearly doubled their revenues within one year after instituting several of the programs designed and developed by Mr. Kirsch. Not only do we consider him to be an expert in his field, but we also know him to be extremely resourceful and insightful."

Ken M. Clark
Senior Business Advisor,
Small Business Development & Int'l. Trade Center
S.B.A. Sponsored Consulting Group