Picking The Low-Hanging Fruit
The low-hanging fruit. It’s there, always has been.
As we move through our day, we try, from time to time, to pick it from the tree and enjoy it.
Sometimes, in our rush to a new orchard, or to other farming and cultivating tasks, we overlook this fruit. That’s a real shame.
Okay, enough with the farm metaphor.
I’m talking about additional, new business from your current and past customers.
These folks are already familiar with your company’s products and services and have displayed a degree of interest in, and loyalty to, your company. There is typically a high likelihood these people will purchase again (or more frequently), if given the opportunity, or if simply reminded to purchase.
Past customers are also familiar with your company, but may not have purchased in quite some time. They may not be aware of your new product and/or service offerings, or even of your continued existence (that would be sad). By re-connecting, you are also re-introducing your company to them, increasing the likelihood they will purchase from you - once again.
The key is to have a process that quickly takes you through the steps of opportunity identification, development of the message, and implementation - with the final result being new sales.
And that is just what we’ve done. We’ve developed a dynamic system targeting a company’s low-hanging fruit to capture immediate, additional revenue.
We call it The Rapid Sales System
The Rapid Sales System…
- Identifies sales opportunities (and prioritizes the most promising)
- Produces compelling sales messages (to motivate customers to buy)
- Incorporates effective marketing tactics (to reach more customers and capture more sales)
- Moves quickly (implemented without delay)
- Creates high impact (it’s aggressive, it’s immediate, and it works)
The Rapid Sales System is all about going after sales NOW. It’s about taking ACTION.
If you would like more information, click on the button below.
And good luck to you on the farm.
What Clients Are Saying About Lawrence Kirsch...
“Prior to bringing in Larry, we were considering entering the consumer mass market, a market we never experienced and did not fully understand. After a review of our existing operations and resources, Larry encouraged us to re-focus our efforts on our current markets. He believed there were tremendous growth opportunities yet to be exploited. Through his efforts, we identified the need for a new type of product, and, after significant research and development, launched this new product with resounding success. Just two years later, this landmark new product represented nearly 40% of our gross revenues.”
Kenton Oakes
President
Creative Industries
Manufacturer of Art Equipment & Supplies
"We were having difficulty differentiating our products and services in a meaningful way. Larry conducted key market research and quickly developed a dynamic unique selling proposition helping us to successfully reposition our company. He showed us methods to include this information in creative marketing campaigns that gave us valuable new business. It was terrific!"
Gregg Kuzara
President
Staircrafter
"We have been extremely pleased with Larry Kirsch's consulting services to our company. He has assisted us in focusing in on our niche markets, as well as helping us with the pricing and packaging of our new products. Larry was extremely well organized, well prepared, and kept us very much on track during our consulting sessions."
Jeff Scholtz
President,
7.62 Design
"Thank you for showing us how to dramatically grow our sales with clear and easy to follow marketing tactics. You came in and quickly understood what we needed to accomplish and immediately helped us to create a marketing program that proved far more doable than we ever anticipated. The recent direct marketing campaign generated our biggest February sales in the history of our company."
Deanne Moore
President
Baja Designs
"Mr. Kirsch shows an extraordinary amount of diligence and dedication to the clients for whom he provides marketing consulting. I know him to be extremely meticulous, thorough, and efficient. One client nearly doubled their revenues within one year after instituting several of the programs designed and developed by Mr. Kirsch. Not only do we consider him to be an expert in his field, but we also know him to be extremely resourceful and insightful."
Ken M. Clark
Senior Business Advisor,
Small Business Development & Int'l. Trade Center
S.B.A. Sponsored Consulting Group
The low-hanging fruit. It’s there, always has been.
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