Picking The Low-Hanging Fruit

The low-hanging fruit. It’s there, always has been.

As we move through our day, we try, from time to time, to pick it from the tree and enjoy it.

Sometimes, in our rush to a new orchard, or to other farming and cultivating tasks, we overlook this fruit. That’s a real shame.

Okay, enough with the farm metaphor.

I’m talking about additional, new business from your current and past customers.

These folks are already familiar with your company’s products and services and have displayed a degree of interest in, and loyalty to, your company. There is typically a high likelihood these people will purchase again (or more frequently), if given the opportunity, or if simply reminded to purchase.

Past customers are also familiar with your company, but may not have purchased in quite some time. They may not be aware of your new product and/or service offerings, or even of your continued existence (that would be sad). By re-connecting, you are also re-introducing your company to them, increasing the likelihood they will purchase from you - once again.

The key is to have a process that quickly takes you through the steps of opportunity identification, development of the message, and implementation - with the final result being new sales.

And that is just what we’ve done. We’ve developed a dynamic system targeting a company’s low-hanging fruit to capture immediate, additional revenue.

We call it The Rapid Sales System

The Rapid Sales System…

• Identifies sales opportunities (and prioritizes the most promising)
• Produces compelling sales messages (to motivate customers to buy)
• Incorporates effective marketing tactics (to reach more customers and capture more sales)
• Moves quickly (implemented without delay)
• Creates high impact (it’s aggressive, it’s immediate, and it works)

The Rapid Sales System is all about going after sales NOW. It’s about taking ACTION.

If you would like more information, click on the button below.


And good luck to you on the farm.

Big Brother Is Finally Here – and We Are Him

In George Orwell’s terrifying book, 1984, he presents a bleak future controlled by the ever watchful eye of Big Brother, the personification of a brutal, totalitarian regime. In Orwell’s world, one cannot escape the pervasive government surveillance. No act goes without notice.

In our world today, one cannot escape the presence of the cell phone camera or handheld video device. No matter where you go, someone, perhaps many are equipped with devices at the ready to capture your next utterance, faux pas or indiscretion.

Big Brother is finally here. And we are him.

We have entered the age of mass surveillance, perpetrated by our desire to capture the world around us in digital images and the instantaneous mass sharing of this media. We may not set out to focus our lens on the activities of others, but we are often attracted to the unfortunate blunders of our fellow man.

This mass surveillance does not require orchestration by a central, controlling force. The Internet, with websites such as YouTube and Facebook, serves as a prime vessel to capture, categorize, warehouse and share the many millions of images we, the general public, decide to record, upload and download.

The Big Brother image of the 21st century looks more like a photo mosaic comprising thousands, if not millions, of little images, captured by us, then compiled and arranged in a visual sequence that presents to the observer a somewhat confusing, conflicting and disturbing picture of our current civilization. A culture made up, as it turns out, of many, little Big Brothers.