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Monday, November 16, 2015

Meet As A Management Team

Too many companies simply don’t take the time to conduct long term planning, midterm planning, or even short term planning. The process is not difficult but it does require a mix of thoughtful review, dedication to improvement, and action.

The single most important advice I share with my clients (small to medium sized companies) is to conduct weekly management meetings separate from the day-to-day, impromptu sessions that pop-up to solve immediate issues and problems.

It is critical for business owners to take this time on a weekly basis to focus on strategic planning and the necessary tactics and processes required to achieve their goals. It is the concept of working ON your business, instead of always working IN your business.

The first step is to designate a specific day and time each week for this important meeting, allowing for a couple of hours to complete the tasks.

Here is a sample agenda outlining the topics to be considered:

  1. Short and Long Term Strategic Planning (Reviewing your business model, and identifying upcoming short and long term opportunities and any changes or updates to your business strategy).
  2. Marketing & Promotion (Identifying your resonating value proposition and the tactics you will use to build awareness and communicate to your target audiences).
  3. Product and/or Service Review/Update (Recommending improvements and changes to current product and service offerings).
  4. Operations & Equipment (Updating current operating procedures and the necessary equipment and tools required).
  5. Human Resource Issues (Reviewing requirements for staffing,      necessary training and any problems relating to the management of your employees).
  6. Financial (Analyzing the current financial health of the company, and financial requirements to achieve selected goals and objectives).
  7. Next Steps (Identifying the activities to be performed and the individuals responsible prior to the next meeting. This serves to hold everyone accountable for their specific actions).

The “Suspend File:”
It is recommended each member of the executive team create a folder to collect items (ideas for new products, equipment, etc.), the discussion of which can be “suspended” until the next management meeting. This will guarantee important issues that come up during the week will receive the necessary time required for thoughtful discussion and analysis during the weekly management meeting.

For information on becoming more strategic with your business through the use of effective management meetings call us at 760-845-1633.
Do you have weekly management meetings?

What Clients Are Saying About Lawrence Kirsch...

“Prior to bringing in Larry, we were considering entering the consumer mass market, a market we never experienced and did not fully understand. After a review of our existing operations and resources, Larry encouraged us to re-focus our efforts on our current markets. He believed there were tremendous growth opportunities yet to be exploited. Through his efforts, we identified the need for a new type of product, and, after significant research and development, launched this new product with resounding success. Just two years later, this landmark new product represented nearly 40% of our gross revenues.”

Kenton Oakes
President
Creative Industries
Manufacturer of Art Equipment & Supplies


"We were having difficulty differentiating our products and services in a meaningful way. Larry conducted key market research and quickly developed a dynamic unique selling proposition helping us to successfully reposition our company. He showed us methods to include this information in creative marketing campaigns that gave us valuable new business. It was terrific!"

Gregg Kuzara
President
Staircrafter


"We have been extremely pleased with Larry Kirsch's consulting services to our company. He has assisted us in focusing in on our niche markets, as well as helping us with the pricing and packaging of our new products. Larry was extremely well organized, well prepared, and kept us very much on track during our consulting sessions."

Jeff Scholtz
President,
7.62 Design


"Thank you for showing us how to dramatically grow our sales with clear and easy to follow marketing tactics. You came in and quickly understood what we needed to accomplish and immediately helped us to create a marketing program that proved far more doable than we ever anticipated. The recent direct marketing campaign generated our biggest February sales in the history of our company."

Deanne Moore
President
Baja Designs


"Mr. Kirsch shows an extraordinary amount of diligence and dedication to the clients for whom he provides marketing consulting. I know him to be extremely meticulous, thorough, and efficient. One client nearly doubled their revenues within one year after instituting several of the programs designed and developed by Mr. Kirsch. Not only do we consider him to be an expert in his field, but we also know him to be extremely resourceful and insightful."

Ken M. Clark
Senior Business Advisor,
Small Business Development & Int'l. Trade Center
S.B.A. Sponsored Consulting Group